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The Apple Vision Pro is Apple's Lab in the Wild, and even with only one million users, that would be an extraordinary lab.įor the sake of this article, we will focus on Apple Vision Pro's potential contribution to a more viable, lucrative and near-field market opportunity than that represented by low-cost spatial computing at scale: Health & Wellness. Both of these developments require a mass-consumer study of biometric data capture and personalized testing of responsive technology and content. Now, with that prime real estate and a near-billion Apple fans eager to be part of the community, Apple has bought themselves time to build the next generation of Ear Computers (aka Hearables).įor the Vision Pro, however, Apple needs only to capture enough of a user base to test their next generation of technology - both for spatial computing and for an Apple Health future. That foundation was essential for the development of the Apple Vision Pro and gave Apple Music a differentiator in the overcrowded and devalued world of streaming audio content. Then Apple added Spatial Audio and the Dolby Atmos partnership to the Airpods Pro, making "spatial" a household word and laying the foundation for their emerging immersive roadmap. They first captured the market at scale by focusing on the most in-demand consumer features like Apple's signature design and craftsmanship, high-quality audio, seamless connectivity, and noise cancellation. The AirPods were scalable because Apple restrained from building them out as next-level ear computers. However, these concerns assume that Apple is trying to compete in the current XR product market. As popular as Apple is, the Apple Vision Pro is unlikely to gain the same level of market share that they did with the AirPods, especially against popular XR/AR headsets and devices available for less than ⅓ of the price. Many fans criticize the $3,500 proposed price tag. Market experts are questioning the scalability. The introduction of Apple Vision Pro sparks a question: what makes this release different from that of the AirPods Pro and Apple Watch? Press at the WWDC capturing up-close shots of the Apple Vision Pro Apple The Lab in the Wild The right device positioned on the face affords valuable access to the eyes, voice, skin, ears, and body movement-in other words, to high-quality real-time biometric data sources essential for building personalized, closed-loop ecosystems for monitoring and responding to health biomarkers.
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Meanwhile, the wrist (Apple Watch) has also offered Apple a testing ground for new sensor technologies, user engagement, and integration into their broader hardware and software ecosystem.īeyond the ears and wrist, the next premium piece of body real estate-one that could give Apple a key market advantage and pave the way to building a trillion-dollar health tech company-is the face.
With Apple's fiercely loyal consumer base, their dominant position (AirPods) in this gateway to the human mind is likely to endure, buying them development time as they blueprint the next game-changing ear computer design. Sophisticated, sensor-rich earbuds (or ear computers) can enable the capture of more biometric data for personal health management than any location on the body, all while providing a gateway personalized, responsive content.
In the digital health and wellness future, the human ear is one of the most valuable pieces of real estate on the body.
Ear Computer: Gateway to the Human OS Getty ImagesĪpart from being an undeniable product success story for Apple, this was a highly strategic 'real estate' move.
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